Do you need assistance with marketing your business? Is your current marketing strategy failing? We can help. We have 10 years of advertising experience and would love to pull your company to the forefront!
We will set up an exstensive consultation where you will be asked to answer questions, give us any material that will spark ideas, and any other information that will be useful about your company and its objective.
Afterwards we present you with a Hello Marketing Strategy. Our strategies are extensive and we are here to advise and counsel.
Contact us for pricing information.
In this day and time, a strong marketing strategy will go farther than anyone could imagine. Marketing can save a company from closing its doors, losing employees, and/or profit-loss. Some business owners understand that it's essential to their business to invest into marketing.
Articles on Company Branding Here are a few great articles on company branding:
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10 GREAT MARKETING TIPS
by: JIM CONNOLLY
1. THROW THAT OLD MARKETING GUIDE IN THE BIN
If you want to avoid wasting stacks of money and missing countless sales opportunities, throw your old marketing guides and audio programs in the recycling bin! You need to know what works today.
2. DON'T MISTAKE MOVEMENT FOR PROGRESS
The owners of under performing businesses almost always work just as hard, and sometimes even harder, than the owners of successful ones! At first glance, this doesn’t seem to make sense - until you dig a little deeper and realize that the reason their hard work is getting them nowhere, is that they mistake MOVEMENT for PROGRESS.
In other words, they work hard and put in an insane number of hours, doing the wrong things!
They think that the harder they work, the more successful they will be; as if rowing a boat with all your strength in the wrong direction, will still magically get you to the right destination!
3. TELL YOUR CLIENTS & FUTURE CLIENTS YOU CARE
You really care about your clients and their businesses, so let them (and future clients) know you care; by telling them! Very few businesses actually state in their marketing that they care about the wellbeing of their clients businesses; yet it’s EXACTLY what a future client wants and needs to hear from you!
4. GET CONNECTED
One of the biggest myths in business is that you must have a large network if you want to succeed. The reality is that the size of your network is not what’s important. It’s the influence of the people within your network that counts!
If your network has 1000 people BUT they lack influence, it will have a commercial value of close to zero.
If your network has just 30 people but they are motivated and have real influence, it will have a massive commercial value to you!
5. STUDY YOUR JUNK MAIL
Some of the sales letters or special offers you receive in your inbox prompt you to open them; while others don’t. Now, isn’t that interesting? Well, it should be, because if you open someone’s sales letter or marketing email - guess what? You have just discovered a proven way to get people to respond to your sales letters or marketing emails!
You can make your advertising more powerful by adopting the same method. Collect all the ads that caused you to take action; to call a company, place an order or request more information, and ask your friends to do the same. Then, examine these ads and look at what it was that motivated the reader to take action.
6. TAKE YOUR WEBSITE SERIOUSLY
FACT: Almost everyone now ‘checks out’ a potential service provider on the Internet before they decide to do business with them! That includes the people you market your services to!
Your website is unique in one very important respect: it has the power to kill or to skyrocket the response-rates from all your other marketing activities!
7. MATCH YOUR FEES TO YOUR PROMISES
You cannot promise the marketplace a high quality service and yet charge a bargain-basement fee! If you do, you will send people a mixed-message and it will lose you business every time. Everyone knows that quality never comes cheap - that if something looks too good to be true, it is too good to be true! Make your services as valuable to the marketplace as possible and then charge accordingly.
8. STOP PURSUING SALES AND START ATTRACTING THEM
Why do some businesspeople write articles, appear on TV and radio and speak at events; all for free? The answer is that by increasing their profile with the above activities, they massively increase their sales and profits!
99.9% of people choose to ‘pursue‘ new clients.
0.1% choosesg to ‘attract’ new clients instead.
9. LEARN WHAT POTENTIAL CLIENTS ARE COMPARING YOU WITH
It’s impossible to effectively sell or market your services unless you have researched your competitors. You need to know what offers, guarantees, prices or fees you are selling against, in order to make you offering the most attractive to potential clients.
10. DO SOMETHING NOW
Don’t just find this information interesting - use it! The best idea in the world will not work unless you use it, so make the decision now to take action on just one of the nine ideas in this guide.
6 Reasons Why Logos Are Important?
1. Your branding efforts not only start with your logo, they are dictated by it. Your logo appears on all of your sales tools, from your business cards to your website. As a result, your logo design influences the design of all your sales tools, for better or worse. A professional-looking logo can be leveraged to create professional-looking materials. A poorly designed logo cannot. In other words, you need a "brandable" logo one that you can make use of when designing other materials to brand your company. 2. "Brandable" logos are scalable, memorable and meaningful. If people can't remember what your logo looks like, they won't remember your brand. Think of the logos of some popular brands today. Perhaps M-shaped arches, a shell, and a swoosh come to mind. All are simple concepts, effectively employed by McDonalds, Shell and Nike. If you can't look at a logo for less than 10 seconds and re-draw it with decent accuracy, it's probably too complex to be easily remembered. (Besides being difficult to remember, most complex logos cannot be effectively reduced in size or rendered in black and white, as required for materials like fax cover sheets and other business forms.) 3. Your logo is a quick visual cue that conveys the essence of your brand in an age when image is everything and time is short. Perhaps you've heard the writer's lament that "nobody reads anymore." In today's markets, not only do you face ever-increasing competition, you also face an audience accustomed to visually stimulating media, convenience and instant gratification. Sure, a few people may read all of your ad, more may read some of it but everyone will SEE it. The overwhelming amount of choices faced by time-crunched consumers forces them to identify shortcuts. Your logo is such a shortcut: it instantly conveys your brand message and emotional appeal. 4. Awareness and familiarity are keys to growing your business, and your logo is instrumental in both areas. Your logo is your brand's most basic graphic element. It ties together all of your sales materials - in fact, your logo may be the only visual element that your materials have in common. The right logo helps solidify customer loyalty while differentiating you from the competition. 5. Your logo may be the only thing by which a potential customer can judge your business. Think of small newspaper or Yellow Pages ads. Often all that fits is your contact information and logo. If your logo projects the right image, it may be the sole reason someone decides to try your company. Conversely, if it looks unprofessional or unclear, it alone may be the reason they choose your competition. 6. Finally, your logo affords a unique opportunity for you to look like a bigger (i.e., more established) business than you are. With the right logo, you can look like a large conglomerate even if you have only one employee. People will associate the positive attributes of big companies like security and financial stability with your company. Building a solid brand identity is pivotal to success in business today. Lay the right foundation with a professional, brandable logo. By: Web.com |
